MyShowcase is a Personal Beauty Shopping Service and is all about YOU. It’s beauty on your terms. More fun, less pressured, more personal.

I first came across MyShowcase when a friend told me about it as she had stumbled across the business online as it was still very new at that time.  I couldn’t believe the variety of award winning independent brands and products there were, most of which I had never even heard of, but I knew they had to be good as they had all been hand picked by MyShowcase Co-Founder and all round beauty guru and ex Telegraph Beauty Editor, Kate Shapland.


I just had to find out more and met with my friend and the Sales Director at Cottons in Knutsford to see the products. I remember watching as she brought out of her bag product after product – all looking and smelling so good! I was in total beauty heaven and loved everything about MyShowcase……the concept, the brands, the business and the flexibility to make this business anything I want.   As a mum of two busy girls and with a husband who often has to work away it was crucial to me that whatever I do has to be flexible with no pressure and I’m so lucky to have found this with MyShowcase.


MyShowcase’s handpicked, independent beauty curationreally does makes it different to the high street and any other online retailer. My customers really love the fact they can see and try products without the glaring lights and pressure of make up counters in beauty halls.  Let’s face it, we’ve all spent a fortune on products in the moment only to come away and realise it’s not right and it gets put in the bin or in a drawer.  With MyShowcase ladies can shop with their friends at Showcases which are the ultimate personal beauty shopping experience where they can discover beauty in the comfort of their own home with tailored beauty advice from myself as a stylist… well as the honest opinion of friends.


I also offer one to one consultations and an online VIP shopping service.  The one to ones are particularly good for helping ladies with specific skin issues or those who are new to the world of make up and skincare and need more guidance.  I absolutely love seeing the transformation and difference that the right skincare and cosmetics can make to a woman in terms of not only her appearance but  also her confidence.


With over 45 brands and a continuously evolving seasonal beauty edit there are products for all ages and all skin types. We even have natural, organic and vegan products and those specifically suitable for children, younger girls and teens too.  On that subject I really think it’s important for girls to learn the importance of a simple cleansing and skincare routine from an early age.  My 12 year old daughter has been using some of our natural organic products and her skin is so much better now she has established a regular routine – I just wish she would keep her hands off all of the lovely make up I have , especially the Bagsy Beauty – a range of the most gorgeous, easy to wear colours – designed by none other than Savannah Miller. The Wow Lips, Lip Chubby in ‘Killer Heels’ is my go-to red lippy for a Friday night. Just twist up & go.

I really do feel very lucky to be part of MyShowcase.  In addition to running a fun and flexible business I get to personally use and discover so many new brands for free and at a significant stylist discount and I can honestly say that my skin has never been better.  If it wasn’t for MyShowcase I would never have discovered these products.


There are so many products I love and I could go on for ever but if stranded ona  desert island and I could only take one it would have to be Antonia Burrell’s Forest Dew.  This product is my hero product and has been a total skin game changer for me.  It’s a plant based multi tasking skin conditioner which hydrates for 8 hours and leaves skin hydrated, smoothed, plump, glowing, balanced and fresh and reduces inflammation and redness too.  I’ve had so many messages and social media posts from ladies who have used this for the first time and can’t believe the difference it’s madeto the condition and appearance of their skin and I’m more than happy to share these testimonials with anyone who would like to see them. One customer commented on my instagram….’it really is magic in a bottle’.

If you’d like to know more about MyShowcase, our brands, products or business or you’d like to book a Showcase or personal beauty consultation then I’d love to hear from you.