Shops, offices, salons, building sites, bars and restaurants in Hale are due to take on a rosy hue between 15th and 22nd October 2016, as the aim is, to paint the town pink for breast cancer.

Shops, offices, salons, building sites,  bars and restaurants in Hale are due to take on a rosy hue between 15th and 22nd October 2016, as the aim is, to paint the town pink for breast cancer.

The initiative, named Paint Hale Pink, has been launched by Prevent Breast Cancer to celebrate the charity’s 20th anniversary. It encourages all businesses and their staff in the town to take part in pink-themed fundraising activities during October, which is Breast Cancer Awareness Month.

Local businesses signed up so far include See-Saw Lingerie, Gastronomy, Stranz Hair Salon, Heritage Projects Ltd, District Hair & Beauty, Vicki Allen, Cook, Pixie and Franks the Jewellers. Stranz are having a Pink Thursday, with a pink cake sale and 10% of all salon sales donated, Gastronomy is having a pink sandwich special week and a pink dinner event, whilst Heritage Projects Ltd are having pink signage on building sites, collection boxes and encouraging all workmen to wear pink! There’ll be many pink window displays, fun activities and pink staff clothing too!

Penny English, from Hale Business Association  said: “We’re so excited to be taking part in Paint Hale Pink. It’s important for the community to come together to do our bit for such a worthwhile cause – and what better way to do it than with a splash of colour and sense of fun. We hope our efforts will help the charity on its path to protecting our daughters, granddaughters and great-granddaughters – as well as men – from the disease.”

Funds raised will go towards groundbreaking projects at Prevent Breast Cancer, which is the UK’s only charity entirely dedicated to the prediction and prevention of breast cancer. Based at the Nightingale Centre in Wythenshawe, the charity aims to create a future free from breast cancer through its four pillars of research: gene research, early detection and screening, preventative drugs and diet and lifestyle.

Nikki Barraclough, executive director at Prevent Breast Cancer, said: “One in nine women and one in 1,000 men will develop breast cancer during their lifetime and, sadly, 22 per cent will lose their battle with the disease. Our charity relies solely on donations, so fundraising activities like this are vital if we’re to continue on our journey to creating a world where no individual will ever have to suffer from breast cancer.

“We’re extremely grateful to all those getting involved – we have no doubt Hale will look pretty in pink!”

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